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Tanya
Smith
Managing Director and Head of Customer Franchise
Citi
Tanya is a Managing Director and Head of Customer Franchise at Citi in Australia. Tanya has over 20 years’ experience in financial services marketing.

At Citi, Tanya is responsible for delivering increased revenue and growing customer profitability and retention by delivering a customer first mandate including the technology solutions necessary to excel in customer experience. Focusing on Citi’s core customer segments of the affluent and high net worth; Tanya draws on Citi’s global footprint, data insights, and innovations to deliver remarkable experiences for Citi’s customers.

Whether it has been championing Citi’s award-winning Dining Program, leveraging the talent of our fintech partners, Tanya leads a team striving to create a positive customer connection through every experience.


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